Canada

Surreal Quebec Cannabis PSAs Attract Attention, Good and Bad

avatar Jesse Staniforth / Feb 7, 2019

Following news that provincial poison control centres have seen three times as many excessive-cannabis cases since legalization, Quebec launched a $1.5M campaign to warn about cannabis that will run ads in movie theatres, TV, radio, and online. Aimed at 15- to-35-year-olds, the ads are nonsensical and bizarre in a bid to attract attention. GrowthOp, Montreal Gazette