Surreal Quebec Cannabis PSAs Attract Attention, Good and Bad

Thursday, February 7th 2019
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Following news that provincial poison control centres have seen three times as many excessive-cannabis cases since legalization, Quebec launched a $1.5M campaign to warn about cannabis that will run ads in movie theatres, TV, radio, and online. Aimed at 15- to-35-year-olds, the ads are nonsensical and bizarre in a bid to attract attention.
GrowthOp, Montreal Gazette

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