The denial was in response to complaints from a San Diego government commission and a community planning group. Critics claim the brand’s name, font and light blue coloring are attempts to appeal to children.
- They made the charge before the Cookies, which operates about 40 dispensaries in the U.S. and Canada, won approval to open a third San Diego area location.
- “I hate the name,” one official who voted to approve the pot shop said. “I think it’s disingenuous to say it’s not attractive to young people.”
- Cookies vice president of retail Crystal Millican said the name referred to matching customers with the right product for them, and that the color aimed to relax people, like cannabis does.
- Millican said the company heard the concerns and would “work to win over any neighborhood association.”
Bottom line: Marketing to kids is among the stupidest things a PotCo can do. But that won’t stop critics from making the accusation at Cookies or perhaps other brands.
- Meanwhile, Cookies released CAPS with THC, a product combining cannabinoids with psilocybin-free mushrooms.