Marketing Brew served up two more stories in its series about cannabiz branding.
- Sales surged last year by 40%, but drinks still only represent about 1% of the cannabis market.
- Trendy Cann is the top brand in California, with almost a quarter market share.
The second piece explores how LA’s only dispensary owned by a Black woman uses OOH (out of home) marketing to get around restrictions.
- Among other things, Gorilla Rx commissioned a mural in Crenshaw that says, “Black women get us higher.”
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