Episode 107

The Book on Jack Herer

May 5, 2020 | Length: 36m 18s

Dan Herer’s father crashed the hemp movement into existence with his self-published 1985 book The Emperor Wears No Clothes. A new ebook edition is out, and Jack Herer’s son explains why hemp’s sacred text is more relevant than ever.

The Emperor Wears No Clothes (ebook)

Jack Herer Brands

Alex Halperin’s Cannabis Dictionary

Sign up for free WeedWeek newsletters, to get weekly info on North America’s most interesting industry delivered to your inbox: www.weedweek.net 

Email us your comments, questions or suggestions at hello@weedweek.net

Follow us on Twitter, Instagram and Facebook.

Podcast transcript

Alex Halperin (00:06):
Welcome to weed week. I’m Alex Halperin.

Donnell Alexander (00:08):
and I’m Danelle Alexander.

Alex Halperin (00:11):
This is the weed week podcast. You can subscribe to our free newsletters, WeedWeek, WeedWeek Canada and WeedWeek California weedweek.net and you can find this on Twitter and Instagram at @weedweeknews, subscribe and review or like us on Apple podcasts, overcast, podcast addict and I heart radio among other platforms.

Donnell Alexander (00:30):
Our guest this week is the son of an author who wrote a book. Many of you know by name but very few of you have read. Our guest is one Dan hearer whose father is Jack Herer and his book is called the emperor wears no clothes.

Alex Halperin (00:47):
I think that’s a really good way to put it that you’ve heard the name but but you haven’t read it and I think that’s the case with a lot of books that are sort of phenomenally influential is that people haven’t necessarily gone back to the original text because they think they know what it says or they have an idea of what they have, what it says, and they think that’s enough. And I will confess that with me, that is the case with the emperor. Wears no clothes. I have not read it. Have you?

Donnell Alexander (01:17):
No, I have not. I watched the documentary and learned a lot about his father. He’s a complicated figured. It doesn’t seem like he tried to ingratiate himself into the movement, but sometimes movements need people like that. He just kind of bulldoze the head and I love the stories that Dan gives about his father.

Alex Halperin (01:35):
Yeah, it’s a really interesting conversation in a lot of ways. There’s, there’s a lot of sort of colorful history and you know the story of a complicated and very influential figure.

Donnell Alexander (01:48):
Yeah. Cannabis isn’t turning out people like that anymore.

Alex Halperin (01:52):
But you can still find a lot of weed named after him. Yeah.

Donnell Alexander (01:56):
One of the tertiary conversations that we get into Jack Herer the smoke as opposed to Jack Herer the man. Funny story right there. But first we’re going to talk about a deal that confounds me really, really intrigues me and I’m hoping you have some insights on it cause I don’t fully understand. Let’s talk about the high times deal.

Alex Halperin (02:15):
Yeah. So the deal with high times, as far as I can tell, they’ve been struggling for a long time to sort of adapt to to the legalization era. High times is sort of a hub of information on cannabis. There’s not the same need for it as there was during the time of prohibition. And also of course now that we have the internet, it’s a lot easier to communicate. So so much of this stuff,

Donnell Alexander (02:40):
and this pivot has taken a couple of turns. It’s not as though they went directly from putting out the magazine to this $80 million pot deal.

Alex Halperin (02:48):
Right? So they’ve tried to go public and I think they’re still trying to raise some money to go public, but it hasn’t gone quite as well as they had hoped. So they’re essentially pivoting from being a media company to being cannabis merchants. So they’re going to be opening high times dispensers. And as I understand it, basically there’s an MSO, a multi-state operator called harvest health and recreation. They’re based in Arizona. They’ve got a presence in a lot of States. And a lot of these companies that are based in auto States are sort of realizing that that strategy doesn’t make sense and they’re, they’re offloading, I think about a dozen dispensaries to high times, and this has been in the works for awhile. The dispensary is either most of them or all of them aren’t yet open and the hope is that people are going to really want to buy weed from the high times dispensary.

Donnell Alexander (03:46):
Well, just following along with everything that’s happened since 2018 they’ve looked a lot like the gang that couldn’t shoot straight. They were putting on these cannabis cup events and there were complaints in Sacramento. I’m not sure that they can go back to San Bernardino. I thought from covering them in the California newsletter that they read company just destined to beef it. This little looks a little bit like an opportunity.

Alex Halperin (04:09):
Yeah. I don’t remember exactly what happened with those events, but there was that lawsuit from a woman who, who’s, who’s handicapped, who felt that she had been mistreated and now you know, they want to be weed merchants. We’ll, we’ll see if it works.

Donnell Alexander (04:26):
And here’s Dan here.

Song (04:29):
Nobody wanted to appear a fool. Nobody that is except one little boy who for some strange reason hadn’t heard about the King’s new magic soup and didn’t know what he was supposed to see. Well, he took one look at the King, turned a little pale and said, look at the King of the King. The King, the King isn’t they altogether, but all together, the all together is all together as naked as the day [inaudible] but all together they all together. It’s all together. The very least the King has ever worn.

Donnell Alexander (05:07):
Dan Herer. Welcome to weedweek.

Dan Herer (05:09):
Thanks for having me.

Donnell Alexander (05:10):
Why don’t you tell us for just a moment about Jack?

Dan Herer (05:14):
Well, Jack carer was, uh, he was just as normal as anybody else growing up in the forties, fifties and sixties.

Donnell Alexander (05:22):
What does that mean?

Dan Herer (05:22):
He was completely uninformed. He really had, you know, the only thing he’s ever known at that point was, uh, what he learned in school, what he learned from the government. And, uh, in the forties, fifties and sixties, that was a narrative about cannabis and, and life that was pretty, you know, black and white, uh, until he was 30. He never really understood what cannabis was, other than the most dangerous substance on the planet, according to, uh, you know, our government and reefer madness.

Donnell Alexander (05:51):
So what happened when he turned 30?

Dan Herer (05:54):
Well, at the age of 30, he met a girl. This was a, an example of a, of a leopard actually changing his spots, um, because prior to 1969, uh, my father was, you know, married with children, you know, go to work every day, come home four door sedan, listen to KFW B news, you know, praise the, you know, uh, the political party that he believed in, uh, at the time. And that was, that was life to my father.

Alex Halperin (06:25):
He was a Goldwater Republican, right?

Dan Herer (06:28):
Yeah. He was a super hardcore Barry Goldwater Republican. Um, so much so that even, uh, my, my older brother, my father’s first son, uh, his godfather was actually Barry Goldwater senior.

Donnell Alexander (06:44):

Dan Herer (06:45):
Uh, and, and it was, uh, you know, my, my father idolized him. And, uh, at the, at the time when apprehend my mother got divorced, he moved into this super, um, hippy building, but he didn’t know it was at the time. Uh, so he moved in midweek basically. And then on the weekend, uh, when, when it came time to go meet the neighbors, so to speak, when he wasn’t working, he walked outside and realized that, uh, everybody out at the pool or you know, hippies and, you know, this was not his, his world. And he thought that he had moved into hell and.

Alex Halperin (07:25):
Where does this happened?

Dan Herer (07:25):
happening this, this happened in the San Fernando Valley in 1969. And he moved into a little building right off of the 101 freeway and Woodman Boulevard or Woodman Avenue. And, uh, he moved into this place called the South Bay club and it was sort of like a swingers slash hippie building. And he moved in unknowingly. And, uh, afterwards he couldn’t afford to move out. One girl caught his eye and he started trying to ask her to, you know, to date and she said, uh, no, uh, sorry, Jack, you’re too square. Uh, you don’t know enough about the world. And you know, my dad was 30 and she was only 20. And she’s like, you know, your views on everything are completely backwards. You don’t understand what you’re talking about most of the time. And she says, you’re just a square. I can’t hang out with you. And, um, then he caught my mother smoking cannabis, uh, in, in her apartment where me and my two brothers lived, um, where she was, uh, home, uh, from the, uh, you know, from work. She was a waitress and she was smoking with one of her girlfriends and he catches her smoking pot and he threatens to send her to jail because, you know, to turn her into the police because you know, she was smoking cannabis.

Donnell Alexander (08:42):
What year we are talking about?

Dan Herer (08:42):
In 1969.

Donnell Alexander (08:44):
Okay. So how does he get to be the activists? And the guy who writes the emperor wears no clothes.

Dan Herer (08:48):
So he meets this girl with the building and she says, Jack, if you want us, if you want to date, you have to get high with me. And after of, of resisting, he finally, uh, smokes a joint with her. And then another, and he ends up getting high in her apartment and she puts on earphones, you know, headphones at the time and listens to music. He says that he saw it in color, he ate amazing food that night, had an amazing time with her. Woke up the next day and said, okay, I just smoked marijuana. I didn’t kill anybody. I didn’t go crazy. I had the best time of my life. I had the best sex of my life. I had the best food of my life. I heard the best music in my life. How is this illegal? How is this wrong? How could I have gotten this so wrong? And it upset him that, that everything that it seemed like everything that he had learned, uh, was incorrect. That it was completely the opposite. And, um, you know, he was a very well read person, um, and very educated, even though he wasn’t college educated. And you know, when he read things, he absorbed them, he remembered them and he had a great memory. So he was like, how, how do I not know any of this? How do I not know that cannabis is really this or at the time, marijuana or pot. Um, and he finally decides that he’s going to start looking it up and researching it and understanding what it is that he was now feeling. And he wanted to validate that his feelings were right. And, uh, as he started to, uh, educate himself, he realized that the country that he had loved and fought for had lied to him. And my father was very upset, um, to the point of becoming, uh, quite rebellious. Uh, in the early 1970s, he started, uh, with helping on proposition 19, which was 1972 Cannabis initiative was the first one in the country since prohibition, and it actually made the ballot. Um, but it did not pass it until It got 38% of the vote in California. This is all California, van Nuys, California, uh, is where we all, you know, live since 1967.

Donnell Alexander (10:59):
So, you know, that’s a good part to start talking about his place in the movement because he’s becoming an activist and he just sort of, he didn’t really go through the ranks. Did he, did your father kind of RANKL the movement as he joined it and began to lead it?

Dan Herer (11:12):
Um, you know, I, I don’t think that he ever wanted to lead it or may. He never really said that I wanted it. But what happened was, is that his education about cannabis in general overall was so much different than those who are just looking to defend pot smokers from being busted. My father’s view of cannabis was much different than that. You know, he was, he was looking at how it could change the world. And when he started talking about that to folks like Bruce Margolin or Steve strop, you know, they were just like, Jack, you’re out of your fucking,

Donnell Alexander (11:45):
I should, it should explain who those people are.

Dan Herer (11:47):
Okay. So Bruce Margolin, uh, head of normal California and Keith, uh, the founder of normal out of New York, their reaction was one, uh, Jack, you’re out of your fucking mind. You’re bad for cannabis. You know, you’re, you know, you’re scaring people by saying that you know that cannabis is going to save the world and HEPA is gonna save the world. And you know, that’s just too extreme for us. And you know, my, my dad was like, if you don’t want to come onto my team, go fuck yourselves because you know, this is more important than just keeping people out of jail. This is about how we’re going to live on this planet. And, uh, and, and it all is all encompassing, whether it’s health, wealth, you know, personal choice, whatever it is, the bottoms, the, the, the bottom line is, is that we need to save this planet. We need to save our species because of the way that things were going. And he had already seen that back in the seventies and eighties he already knew that there was these serious crisises that we needed to deal with and that with the things that he understood about cannabis, you know, we had to stand up and start fighting for this so we can start making paper and fiber and fuel and clothing and cars and you know, many of the same, all of the things that we’re doing today that we’re trying to use cannabis and how for, you know, he was screaming about 30 years ago and he was being ignored for the most part.

Donnell Alexander (13:15):
He’s not a writer by trade, he’s M C an obsessive guy. How does he get these things into existence? So it’s hard to get a book into print. Nevermind a book that last for a really long time. How did that happen?

Dan Herer (13:27):
Well, the funny thing about truth is that unlike us right now, the truth can’t be sequestered for too long. At some point it comes out and through my father’s researching, he found out that, you know, in in 1914 the U S government printed a $10 note. Treasury note, uh, on cannabis paper and that on the back of that $10 bill, it depicts cannabis farming in America. It’s just, um, you know, he found out in 1914 the us department of agriculture made, uh, you know, put out a document saying that one acre of hemp equaled as much paper making material is up to four acres of trees and that we would never have to cut down another tree for the consumer package. Good industry or the newspaper industry or the packaging industry or the paper bag industry or any of that.

Donnell Alexander (14:19):
How does he get to the point where he writes the book?

Dan Herer (14:21):
Oh, well we can think a bit of that to president Ronald Reagan. So in, in 1980, um, I had just turned 18, my father was running the California marijuana initiative from 1980 and we were protesting on the lawn of the federal building in Westwood, California. And, um, it was, uh, quite an encampment. We had live bands every weekend. We fed people for, for virtually, uh, 80 days, uh, that we were there on the property. Um, and we, and we were registering voters to vote, um, getting signatures for the initiative. Um, and Ronald Reagan had been elected president. He was living in, uh, Bell Air, which is right on the other side of, uh, UCLA, which is right on the other side of Westwood federal building. And so he left his house, he drove by the federal buildings, all these protesters, uh, and pulled up at the federal building with the, with the presidential motorcade and gets out and the security welcome seven. And he says, Hey, what’s all the Canadians out there? So upset about that they would be protesting because he had mistaken the cannabis leaf for the maple leaf. And, um,

Alex Halperin (15:37):
So this was when Reagan was president elect.

Dan Herer (15:40):
Yes. So he says, well, can’t we do anything about it? And he says, no, we can’t. You know, we, we took them to court and they won. They have the right to be there. And, uh, Ronald Reagan was overheard to have said, well, I’m going to be sworn in in the next few weeks. Let me see what I can do. So a bit of time goes by, you know, we’re still raising, you know, a, a better heck out there on the lawn. And, uh, one night, uh, the, the LA police department comes up to my father and a few other protestors and says, uh, you’re under arrest. And my father was like, for what? And uh, he said, you’re in violation of the sedition act. And my father being a military MP, understood what that was. And, and basically it means in times of war, um, you cannot be on federal property after dark. And my w they were registering voters and getting signatures. He says, well, we’re not at war. And the police officer poked my father in the chest and said, we’re at war with you. And, um, my father was arrested. The, the, the encampment on the federal building disbanded. And my father spent the next few years going, uh, appealing, uh, his, his $5 fine for violation of this act because they knew that it was a bullshit, you know, thing. And so they gave everybody a $5 fine. And if they pleaded guilty and paid the five bucks, you know, they can go home, they’ll do whatever. My father being a very principled guy, says, uh, basically fuck you. And the horse she rode in on, I’m not paying this. I’m an American citizen. This is my right to register voters and peacefully protest. And the federal judge didn’t see. So, so after a couple of years of fighting, my father was sentenced to federal prison for registering voters to vote. It was the first time in almost 15 years that he had time to himself. So he asked us to send them some writing, uh, equipment, you know, some paper and pencil so he can write while he was incarcerated. Um, and while he was in there, uh, he started outlining what would become the emperor wears no clothes.

Dan Herer (17:56):
How long was he locked up for?

Dan Herer (17:58):
Uh, remarkably. Only about 15 days.

Alex Halperin (18:02):
And then were different additions of the book? It came up smaller than we know.

Speaker 5 (18:06):
Well, right. Cause he updated it every time that he reprinted it. So when it came out in, uh, the first, the first emperor wears no clothes was actually printed on newspaper. Um, the second one was a black and white, um, copy that said, um, you know, the emperor wears no clothes, everything you should have learned in school, but didn’t. Every time that he updated the book, he added new information, re edited it, re, you know, revalidated all of its information made sure that what was being said in the book was, was documented improvable and an unwavering and that it became a document that, you know, over every year or every few years of its printing and, and sale into the public that people gravitated to this book because for the first time it gave people an understanding of the things that they believe but couldn’t prove it.

Alex Halperin (19:02):
I mean, I don’t remember if it was ever formally published,

Dan Herer (19:06):
it was never formally published.

Donnell Alexander (19:09):
Explain that.

Dan Herer (19:11):
Yeah. Well, my father was a self published, so it was like, Hey, you know, we got enough money to print 10,000 copies and they print them all up and you know, we’d have, you know, a million boxes in the garage and he would sell them, you know, box by box to different, you know, the different head shops in town, uh, to, uh, different, uh, smoke shops to different, uh, even library started picking them up initially. Um, but not schools and things like that. But in this community, once it got out, the community really embraced this book and it gave people for the first time a way to find their voice and, and, and stand up in their communities and demand access to this plant. And everywhere that there was opposition to cannabis or the, you know, uh, my father would go and work with the people in Alaska or Oregon or Washington or Colorado or anywhere in this country if they were fighting for cannabis. My father was there. And, um, you know, he, he brought his information, he brought his voice and uh, you know, he was, you know, the Piper in a way, you know, he was the one that people followed. Uh, and then there was ones that followed him, became leaders in their own community and they stuck up, they stood up and they took the mantle and they kept pushing and they kept educating. And this book was the GoTo for if fewer, if you’re going to fight about cannabis, if you’re going to understand about what, what it is, what it can be, then this book was it. And it became incredibly well read and incredibly well shared.

Donnell Alexander (20:49):
Can you take a moment to tell us about this new edition? What does this is it, and what about this moment necessitates it?

Dan Herer (20:56):
So the emperor wears no clothes. It’s in a sense, the definitive history book, uh, of, of cannabis and hemp. Uh, it talks about hemp, uh, as the, one of the creating factors. Uh, or I should say one of the factors in the creation of this country. It was so important to this country in order to stand aside and apart from Europe in order to give us our independence. It was so crucial to this country because it created everything from our paint, our varnish, our glues, our books, our flags, our Bibles. You know, the, the, when, when you, when you look at history and you go back and you’re sitting in your fifth grade class and you’re talking about canvas covered wagons coming West, those were cannabis covered wagons coming West. And if they were, if they were canvas sails that, that, that powered the ships from, from Europe to the, to, to the new country, then those were cannabis sales. And the sealants for those ships were made from a substance called Oakham, which is an extract of the cannabis plant that’s sticky and saltwater impervious. So the, so the ships, uh, wouldn’t leak that the reason it’s so necessary is because there’s now an entire generation that is growing up with access to cannabis and hemp, but really don’t understand it other than, you know, it can be, it could be used for making products, for making cannabis Minuchin camp access, direct extracts, and, and out of the products. But they don’t understand how it’s able to be, how it’s, you know, uh, how it’s gotten here. Why is it that they have access to this? Why is it available now? Why are so many people around the world gravitating toward hemp and cannabis, uh, and you know, for, for social economics, you know, why are they, why are they making companies? And if you don’t understand the history of cannabis, if you don’t understand the history of the things that it was, the things that, that we knew that it could be, and now the things that it is, then you’re, you’re really fighting a very, very uphill battle. And it’s a hard, it’s a hard enough battle as it is. When, when you talk about, uh, re-educating somebody, uh, from a mindset of everything that they had learned through 12 years of 12 years of Institute institutional learning, you know, it’s hard to go back and go, you know, my school lied to me. The government lied to me. It’s, it’s hard to admit that to yourself because we all think that we’re smart. We all think that there’s no way we could be duped. You know, I would see right through that. But when the vernacular and the narrative for what this plant is been for the last 80 years is part of our parents, our grandparents, you know, and even right now it’s, it’s continued to be demonized. And this book removes in a sense though those clothes, it strips it bare and says this is the truth. You know, and we need to know the truth today more than ever. You know, we, we have an economy that can be built from cannabis and hemp that will literally affect every manufacturing, production, you know, product anywhere in the world, paper, plastic, fiber, fuel, medicine, you know, things that we touch every single day can all be made better. Nontoxic, biodegradable, renewable, all from this one plant. And this book continues to tell that story.

Alex Halperin (24:19):
Can you tell us a bit about what he was like to be around?

Dan Herer (24:24):
He was a really good soul.

Donnell Alexander (24:26):
That sounds like a qualifier.

Dan Herer (24:28):
Well, here’s this, you know, anybody who’s as passionate as my father was, um, you know, has lines that uh, they won’t cross that there, there are things that you know, that are just true and right. And that’s what my father believed him. And, uh, sometimes he was very hard because he was Unmovable. He knew what he knew what he was talking about. And if somebody stood up against them, he would educate them into, uh, humbleness because the information that he had was so overwhelming and so powerful that he would, he would turn advert adversaries into advocates. But growing up with my father, he was super loving. He was very tough, you know, but he was, he was always fair, but he was unyielding when, when it came time to go out, when I was 18 or when I was 22 or 24 or any year that that followed me having to collect signatures or my family or my friends, you know, we were, you know, we were part of Jack’s reefer Raiders. We were the ones that were out on the streets collecting signatures. And he made sure that we did our jobs and he made sure that everybody else did their jobs because, you know, the importance of what, uh, what we were doing that and what we’re doing now, and that is changing the world is not something that comes easy, cheap, uh, and is not forgiving to those who, who fall short.

Donnell Alexander (25:58):
Who was captain ed Adair? Why was he important?

Dan Herer (26:02):
Uh, captain Ed Peru gentlemen, mench mentor of my father, my father. I will just tell you my father would not have been the man that he was or became without the love and friendship of captain, editor, captain at Adair opened up, uh, one of the very first, uh, head shops anywhere, uh, in, in this country, uh, in van Nuys, California. And uh, he was,

Donnell Alexander (26:29):
What year would that be?

Dan Herer (26:31):
This would’ve been 1972, 71 72. And uh, my father, um, my father met him inside his head shop and my father in, uh, wearing his polyester jacket and his, his big, you know, sharp tipped, you know, collared shirt and uh, you know, walked in and said, Hey, I’m selling this little, you know, book that I wrote. And this book was called grass. It was the great revolutionary American standard system of how to, how to understand the grading of your pot back then when he showed it to him, the guy goes, you wrote this book cause he looked at my father and my father looks super straight, yuppie kind of guy. You know, captain ed was, you know, long hair, you know, two foot long beard, you know, thin, tall standing there and his in his head shop next to a black light room where all these posters glowed. And he’s like, are you sure you wrote this book? And my dad’s like, yeah, I wrote this book. And you know, from that initial meeting they just became fast friends because, uh, I would think that that ed probably had never met anybody as determined as my father. Um, and my father was, uh, you know, probably admire the fact that that Ed had been able to live his life and do the things that he was doing. Uh, especially in an era where we’re, you know, people were still being arrested and beaten just for smoking marijuana back in the day. And, um, they became fast friends and they were up until, um, sadly, the very last day of, uh, life in 1991 when he passed from cancer. But, uh, they were each other’s rock for a long time. And, uh, ed supported him on his quest, uh, to change the world and never backed down from that.

Donnell Alexander (28:25):
Did he have a say in what strain would be named after him? Do you think he would approve of Jack hair that we smoke.

Dan Herer (28:32):
While he was there?

Donnell Alexander (28:33):
What was day like?

Dan Herer (28:35):
I unfortunately wasn’t there, but, uh, there are a few of my friends that were, it was, uh, you know, it was humbling for my father, you know, at the time. Uh, of course he was, he was also supposed to be paid for it, but you know, some of those cannabis deals go, um, it, it wasn’t fulfilled and still isn’t to this day.

Donnell Alexander (28:57):
Super bummer. I’m not buying any more Jack Herer.

Dan Herer (29:00):
Well, you can’t, if it comes from me, it’s called “The Original Jack Herer”.

Donnell Alexander (29:04):
That’s the transition. I love that. Go on.

Dan Herer (29:09):
Uh, well, okay. Going back to the naming of the strain. So my dad’s book had influenced, uh, one of the creators. I said, I should say the creator, uh, of, of this genetic and his books so influenced him that he asked if he could name this flower after him. And that went on to become a very well recognized flower during, you know, the prop two 15 days where people were looking for medicine. Jack had gotten so much, uh, notoriety, uh, for being named a strain that people were just looking for it and looking to it. And it was a pretty special strain and it still is. And, um, you know, people just gravitated to it. It had a smell and a taste that is, you know, very singular in most parts. Now there’s so many variations of it, but, uh, you know, Jack was, is a really beautiful smoke. The person that created it actually, um, went on to create a hemp business. That business now today does business with Mercedes Benz. So Mercedes-Benz, since 2009 have been making, uh, hemp parts for their cars made from the person that my father, uh, influenced with his book.

Alex Halperin (30:26):
What part of the car?

Dan Herer (30:27):
Uh, the door panels, dash dash parts. There’s about, uh, about a hundred different parts that are made from cannabis fiber or another, uh, another, uh, byproducts of it. And they are now starting to go into a bio-plastics, um, in, in the cars. So BMW has been using hemp fiber since 2002 and Mercedes since 2009 BMW Bugatti range Rover Audi, you’ll probably know like the cars that are now available from BMW, the dashes and panels and those cars are made from hemp, uh, besides, uh, you know, uh, Henry Ford in 1941 building, you know, a, a, a composite car or partially have composite car. Um, you know, we’ve continued to utilize this plant and work with it, um, to where it can be a product that replaces, you know, many of the products today that are damaging our planet.

Donnell Alexander (31:26):
Dan, where can people find your father’s book and where can they find your father’s weed?

Dan Herer (31:34):
Okay, so the book is available on Amazon for, uh, the ebook. There’s lots of emperor wears no clothes on Amazon, just to let you all know, but you want to go to the ebook edition and not a previous released edition because those are quite, quite a bit more expensive. But the ebook is nine 99 it’s also interactive, which is amazing. So as you’re reading the interactive book and you’re, and you’re reading through and you’re finding out who my father was, you can actually click on a hyperlink and it’ll take you to a 58 minute video of who my documentary on who my father was and what, what had happened and what created a lot of what’s happening today. And then you know, you can go to other parts of the book that’s talking about the military and click on links that also take you right to videos that were the government’s talking positively about cannabis and how it’s been one of these most remarkable plants for 5,000 years. It’s extraordinary the amount of interaction that you get with this book now because as you’re reading about, you’re also seeing the future, but it’s a great way to experience it.

Donnell Alexander (32:42):
And your pot is there. Is it online?

Dan Herer (32:45):
So the cannabis, the cannabis is not available online. Uh, it is only available at the local dispensary’s here town.

Donnell Alexander (32:52):
Is there a website? I know the law.

Dan Herer (32:57):
Yeah. Body. So we have a, you can go to Jack Herer brand on Instagram.

Donnell Alexander (33:05):
That’s cool. Um, anything else you wanna let people know before we split?

Dan Herer (33:09):
Be kind to one another? You know, this cannabis industry is, uh, is, is a great place to be. Just keep thinking about cannabis as community and not commodity and treat each other well.

Donnell Alexander (33:22):
Appreciate that. Thanks for coming through.

Dan Herer (33:25):
Thank you gentlemen. Have a great day.

Donnell Alexander (33:27):
That’s our show for this week. If you want to give us feedback or with hello@weedweek.net. But before we move on, we have Alex’s weekly social media nugget.

Alex Halperin (33:38):
All right. The tweet today comes from me at Alex Halperin. Here it is. It’s here at @weedweeknews. We’re hiring a star reporter. That’s about it. We’ve got the, the job post is up at journalismjobs.com. We’re looking for a reporter who’s going to do a great job covering the cannabis industry.

Donnell Alexander (33:58):
Jobs like this don’t come along that frequently. I just want to give people a quick heads up. It’s not really a job about smoking a ton of weed. I do, but that’s my own personal issue. Rather it’s a lot of uh, looking at federal records and stuff that’s happening at the state and local level. It’s um, nuts and bolts work really fulfilling. I actually know a lot of great reporters who could probably do the job and I wish they could come out of the closet and take it even without them. I’m on Twitter. I know there are a lot of really quality reporters out there.

Alex Halperin (34:27):
You don’t need to smoke weed to get this job, although it probably wouldn’t hurt.

Donnell Alexander (34:34):
Right. We’ll accept people who do edibles and tinctures. You should probably smoke weed.

Alex Halperin (34:39):
You, you don’t need to use cannabis to get the job. It’s not a strain review job. But you know, there probably are some events. Someday we will have events again and you know, there, there may be an awkward moment or so where a source might expect you to have a puff in. You would have to turn it down, but that’s okay. That’s not what this job is about.

Donnell Alexander (34:59):
I’m going to let Alex speak for that cause. Um, I think you’re at a disadvantage if you can’t take advantage of that situation as a reporter. It helps us move pot. Alex, don’t you agree?

Alex Halperin (35:10):
I think it would. Well we can put it this way. Look, I didn’t consume cannabis much or very rarely before I started writing about it. So chances are I th I think that might might happen to somebody if they’re not a cannabis user and we hire them. All right, so thanks so much for listening. New episodes of the podcast. Of course. Drop every Tuesday morning. Make sure you sign up for our weekly contest to win an autographed copy of the cannabis dictionary written by myself and called by Forbes. One of the best books about weed you can enter by signing up for a free subscription to one of our newsletters, weedweek, weedweek Canada or weedweek California , weedweek.net and if you’re this deep into the episode, subscribe and review, or like us on Apple podcast, overcast, Stitcher, Spotify, or wherever it is, you happen to be hearing us. I’m Alex Halperin. I’m Danelle Alexander. Our show is produced by Donnie Alexander and engineered by Larry Buhl. Alicia Byer wrote our theme music. We’ll see you next week later. [inaudible].