P.R. and the Vape Panic
This week’s episode comes to you from the New West Summit, held in San Francisco two weeks ago. Alex and Donny spoke to cannabis entrepreneur and P.R. maven Cynthia Salarizadeh about “vape-pocalypse,” how the industry can better communicate its message, what cannabis brands should know about public relations, and her own route into cannabis.
They also discuss Alex’s latest story on dark money in cannabis in “The Ebbu Files.”
Follow Cynthia online at: www.salarmediagroup.com/our-team/cynt…-salarizadeh/
Read Alex’s story: www.weedweek.net/stories/the-ebbu-files/