Welcome to the New Normal. It begins with a 120-second journey through America's complex history with cannabis legalization. But the New Normal isn't just a piece of film. Nor is it only the first-ever recreational cannabis commercial to air on TV by MedMen. It's a new era in which cannabis gets its own line on the grocery list, a point in time where the threat of "madness" is replaced with a promise of wellness. You can watch it now at medmen.com/newnormal.
Video directed by Spike Jonze.
All 12 announced Democratic presidentcandidates favor national legalization, as does former Massachusetts Gov. Bill Weld, (R) who is challenging Trump for the Republican nomination.
Elsewhere in D.C....
New York and New Jersey Dither on REC
A bill in New Jersey would force a referendum on whether to legalize REC. The idea, proposed by anti-legalization state assemblywoman Holly Schepisi (R), would allow voters to choose whether to legalizedecriminalize possession if that's what voters choose. Anti-legalization Democrat Ronald Rice plans to sponsor a similar bill in the upper house.
Florida's 420-friendly new Agriculture and Consumer Services Commissioner Nikki Fried (D) talked about her plans for cannabis in the Sunshine State. She supports access to smokable MED, a controversy in Florida.
WLRN (Public radio)
In 2016 I wrote a story for the Silicon Valley site Pando about cannabis entrepreneur Michael "Dooma" Wendschuh and Ebbu, a Colorado company he co-founded. (Canadian company Canopy Growth acquired Ebbu's intellectual property last year.)
This week, WeedWeek published my follow-up: Dooma Goes Nuclear: A Green Rush Story. The new piece tells the story of Dooma's new Canadian company, Province Brands, which is developing a beer brewed from the marijuana plant. It also describes the legal battle between Dooma and Ebbu, following Dooma's departure in early 2016. It's a long story, but I hope you find it interesting.
Civilized published a Q&A with Dooma.
U.S. Agriculture Secretary Sonny Perdue said the USDA is working to get hemp growing regulations set in time for the 2020 season.
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Cannabis Wire rounds up some of what's known about pregnant women using cannabis:
A CBS affiliate in Maine found the mail remains a popular method for drug trafficking.
It's been a long slog, but a few may open soon. But can they figure out a business model?
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