In her new column "On Brand," Jackie Bryant talks to marketers about one of the most alluring customer groups, cannabis newbies:
They're “very much a real market segment, one that is fairly easy to figure out,” says Ryan Goldstein, CMO of cannabis branding and marketing firm Petalfast and CEO of A.P. Keaton. “Low-dosed and inconspicuous products are the intuitive entry point for canna-curious consumers,” he says.
"On Brand" is brought to you by Mattio Communications.