WeedWeek edition / February 09, 2021
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Correction: Our last issue said social network MassRoots‘ has liabilities approaching $84. They approach $84M. We regret the error. 

1 INSIDE THE LEAFLY/JANE PARTNERSHIP

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Leafly CEO Yoko Miyashita, Courtesy of Leafly

On Monday afternoon, Los Angeles consumers thirsty for some Kikoko-brand infused tea could have looked on Leafly and found eight Kikoko SKUs available at a dispensary in West Hollywood. Folks who browsed rival portal Weedmaps at the same time would have found only four Kikoko SKUs available at the shop. The dispensary’s website also listed four Kikoko products, but not all of them were the same ones listed on Weedmaps.

Brands, dispensaries, online platforms and consumers all want online menus to accurately reflect what pot shops have in stock. A head turning new partnership between Leafly and Jane Technologies thinks it can help.
WeedWeek 

Here's how.

2 INDUSTRY, ADVOCATES TEAM UP FOR LEGALIZATION PUSH

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USCC Interim CEO Steven Hawkins, Courtesy USCC

As federal cannabis legalization gains unprecedented momentum in the U.S. Senate, a new group of more than 40 prominent companies and advocacy groups has coalesced to support the cause.
WeedWeek

The group calls for 1) Descheduling cannabis 2) "Social justice and equity" and 3) a "sound regulatory environment" for the industry.

  • The particulars of what regulation ends up looking like in terms of taxes, interstate trade and numerous other policy areas are questions worth billions to USCC’s members, which include several of the country’s largest cannabis companies.
  • In interviews, Hawkins has revealed few details about the group’s specific regulatory priorities, or where there may be differences within the coalition.

Read the whole thing.

Meanwhile, Senate watchers say a bill to end federal prohibition could emerge within weeks. Marijuana Moment talked to legalization supporters who met with Senate Majority Leader Chuck Schumer (D.-N.Y.) to discuss the forthcoming bill.

3 ON BRAND: DIGITAL BUDTENDERS ON THE RISE

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In her new On Brand column, Jackie Bryant looks into the rise of digital budtenders.
WeedWeek 

"Now that online sales have skyrocketed, companies are moving their marketing efforts into the digital realm. And while DMing, may not create the same sense of intimacy as an in-person interaction with a budtender, it may be just as effective."

Read the whole thing.

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"On Brand" is brought to you by Mattio Communications.

Quick Hit

  1. More cannabis companies are using product drops to hype-up their offerings. (Check out our previous story on California-based Connected, a master of FOMO.) 
    MJBiz, WeedWeek

4 IN THE NEWS — 2/10/21

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What's shaking:

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