August 2 2021,

TOGETHER WITH

THE BIG IDEA

Greetings from LA,

Does potency matter? Or, rather, how much should it matter? Today’s edition brings differing views.

A survey found THC content is among consumers’ most important considerations. But a professional connoisseur makes the case that high-THC flower is overrated.

Don’t get too worked up, or you might miss:

  • GREEN THUMB CEO BEN KOVLER TALKS SHOP
  • DELTA-8 IS JUST THE BEGINNING
  • LESSONS FROM COLORADO

Stay cool,

Alex

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Correction: Last week we misstated the name of MedMen‘s CEO. It’s Tom Lynch. 

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WEEDWEEK HIGH SOCIETY -- 8/3/21

Do your part to make High Society possible: Get vaccinated.

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Deep Roots Harvest CEO Keith Capurro cuts the ribbon of their new Reno, Nev. store. To his left, COO Jon Mashall is holding the ribbon. Next to him is Chief Administrative Officer Brenda Snell. They’re surrounded by members of the team. 

Courtesy Deep Roots Harvest

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